For our capstone class, M-School entered us into the Effie Collegiate Competition. My team focused on creating a campaign around empowering women whiskey drinkers and highlighting them as key users of a once traditional misogynistic market.
Brand
Brand Challenge
Strategy
Personal Input
Creative Executions
Pernod Ricard
To help identify the most successful ways to bridge Hollywood and the bar.
To create a campaign showing an overview of the women behind whiskey revealing that they have always been behind the drink in a sort of secret women’s society. Igniting the pride of drinking whiskey as a woman.
Defined targets and identified consumers, as well as cultural insights. Created OOH prototypes alongside a storyboard commerical.