TH Experiential Production Internship
TH Experiential Production Internship
At TH Experiential, there were multiple departments contributing to the production chain of event executions. I had now worked for a couple of months on one end of the chain, generating ideas for future campaigns with clients. Now I was motivated to challenge myself and learn a new skill - production. After I asked for the department transfer, the TH team was thrilled at my ambition to get to know the company’s work on a deeper level. I worked with the best supervisors, who became my mentors and taught me so much in the world of production.
Pictured below are some of the campaigns I worked on-site for.
RAEL Cycle House Event
The goal was to create an engaging, educational event for press, media, and influencers. The production team designed and executed a colorful and interactive event space, immersing guests in Rael branding and showcasing each phase of the menstrual cycle and the associated Rael products in designated areas to further promote how the products support wellness throughout each phase of the cycle.
Through this experience, I learned more about how to produce promotional events with the purpose of triggering organic content creation, while maintaining the brand voice and image.
Tillamook Cream x Zucker’s Bagels Take Over
The event was focused on introducing the consumers to the newly released Tillamook Cream Cheese Spreads.
The Zucker’s Bagels takeover brought awareness of the products, giving customers a taste of the new flavors alongside a free bagel & tub of cream cheese for later.
One of the main takeaways I learned from that day is that, as part of the production team, you have to be ready for every possible case scenario. Better over-prepared than not prepared enough. I worked alongside the production and the brand ambassador team, adapting and learning how to be flexible within my role.
Another main takeaway? People in NYC LOVE bagels!
KISS Media Event
TH executed a pop-up event for press & media to showcase KISS’ new product line of false lashes and press on nails.
The pop-up space was fully branded and immersive, encouraging organic photo opps and product trial. There was also a projection viewing, introducing the launches and their features.
I love to take before and after pictures of the space, in order to capture what we put together and took down in a matter of hours. It was truly a super star team!
